![]() ![]() Though Meta won’t be the first company to be fairly explicit about this - a quick search of any job site will share almost endless job descriptions that are up front about their wish for employees to genuflect at any time of day or night and get rid of any ideas about having a life outside of work - and he won’t be the first executive to be accused of not prioritising the workforce, it does seem a fairly odd move. This is because the company’s new motto - the words Chief Zuck of Meta wants his employees to abide and work by - ‘Meta, Metamates, Me’ seems to put those employees, well, last. Whilst ontologists are probably still scratching their heads at some of the corporate values updates that the newly future-oriented Zuck announced earlier this week - the call, depending on how cynical you are, was either a chance to better align, at least in words, some of the companies mechanisms, values and motors to 2021’s surprise announcement that the Silicon Valley giant was now a metaverse-first company, rather than a social media-first advertising behemoth or, if you’re a cynic, a vague pitch to keyed-in shareholders, some of whom will have been involved in a recent record share selloff, that although The Zuck was spunking billions into his virtual reality project obsession, a virtual reality project obsession which holds no promise it can/will deliver on anything from profit to social benefit, and although Meta’s core product is losing users, and although Apple, Google and TikTok were now serious threats to Meta’s own data collection and monetisation abilities, they must stay the course - such as changing statements like ‘be bold’ and ‘focus on impact’ to ‘focus on long-term impact’ and ‘live in the future’, employees might be also feeling a bit stumped by what he’s now calling them and where they fit in his thinking. Perhaps the most telling clue that the doe-eyed tryst between Beloved Zuckerberg and his underlings is over was Zuck Daddy’s very explicit ‘I’m just not that into you’ message, delivered to all of his staff at a Tuesday meeting, where he laid out his new corporate values - which included, in worketc ’s view, a tacit admission of where he thought his near 70,000 employees factored into his hierarchy of needs and plans. That drop in employee love appears to be reciprocated by the onetime Harvard dropout. In fact, at the latest measure in 2021, his employee approval rating has dropped almost 10 percentage points from 2018’s peak. And in the top CEO rankings: Chief Executive Zuck doesn’t even make the uppermost 100. ![]() Meta, as Facebook is now known, sits 47th on 2022’s version of the above mentioned best place to work list. It then gets Meta - but doesn’t get betterįast forward to 2021 and that sweet employee-Zuckerberg love appears to have disappeared. And they had a Chief Diversity Officer which, to be fair, is about ten years ahead of the curve for most other companies of their size and brand cut-through. Even their diversity and inclusion figures seemed to be on the up. If that wasn’t enough, Facebook was deemed the literal best place to work by Glassdoor, the anonymous, and pretty well trusted, workplace review platform, with Zuckerlord deemed to be inside the world’s top 20 CEOs (with a staggering 96% of employees approving of what he was doing). It’s nice to work for a person who’s great, isn’t it!? Less plastering himself in suncream and going surfboarding and more feeding calves milk. Plus he still seemed fairly normal when papped in photos. ![]() To top it off, average Facebook wages at the time were near enough £100,000 - and that’s before considering a whole raft of highly-desirable perks and benefits such as an (extremely) extended parental leave offering, egg freezing, free meals, on-site dental and healthcare as well as grooming services, and things like on-campus bike repairs - and King Zuck’s hearts-and-minds campaign, he visited every US state in 2017, was a PR move that had him linked to a potential Presidential run. In employee terms: your jobs probably safe, you’re doing well, and here’s, likely, a whopping bonus for your efforts. And, as Zuckerberg struggled to explain to US lawmakers that year, he just didn’t know who it was that was competing with the company for market share. Even future competitors, like the addictive, Gen Z-beloved TikTok, didn’t exist as it did right now. ![]() Company coffers were still bulging - with yearly revenue outstripping analyst predictions - user growth was was still in the double digits, and your core product, Facebook, was the social network with the most amount of people actively using it each month. ![]()
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